Value Proposition – The taste is in the experience

Design – let the app walk you through all the easy to follow steps for your perfect design

Pay – easy payment option, including one touch payments.

Deliver – get your order personally delivered to your client or loved one.

SMART Goal & KPIs

Objective – Have 10% of all personalized donuts sales come from web app

Time Frame – End Q2

KPIs –

  1. Open rate of 15% for email campaign
  2. Bounce rate of 50% from homepage of web app
  3. Have at least 3% conversion rate

Marketing Channels –

Social media is a good channel for Bigfoot donuts to utilize for paid & unpaid marketing. Their following is over 11 thousand and they have good interaction on the posts they share on that page as well. Since they have a good following and a healthy website utilizing both of those for free advertising is one of their top options. They will also be getting a good amount of earned unpaid marketing through those channels such as mentions, backlinks and unpaid reviews from their customers who already love and frequent their establishment.

For paid advertising Instagram and Facebook marketing is easy to set up and has a wide reach. They can also utilize psychographics and demographics when they are setting up their campaign and target the audiences that will match their user personas.

Facebook and Instagram are now linked and part of Meta, so setting up a campaign is easy to do for both at the same time. Another benefit to using Meta social media marketing is being able to use their analytics. Most social media platforms now have built in free analytics, which makes tracking them easier.

They could set up a paid campaign on Google as well to get their business out to a larger audience than those who are on social media. Since not everyone is on social media, it would give them an opportunity to have a touch point with those who aren’t on there.

 They could also benefit from using a mail list for their website. They would be able to use the email subscription as a way to promote the new web app and any sales or promotions they are running each week/month. Utilizing those options would also be fairly cheap to free since they already have a healthy website.